Saturdays Surf NYC
The SoHo surfshop makes it okay for New Yorkers to hang ten if not hang loose.
Welcome to New York City, a concrete jungle that's the antithesis of a laid-back surfer ideal of perfect waves, sunbaked sand and endless sunshine. New Yorkers have their ways of getting by—but in popular mythology hanging ten hasn't been one of them. So, how in the heck did a New York surf shop come to be a new destination for the style-minded East Coaster?
The three guys behind Saturdays Surf NYC, Morgan Collett, Colin Tunstall and Josh Rosen (all fairly recent transplants to the city—Morgan is from Newport Beach, CA, Josh is from Seattle, WA and Colin is from Fairfield County, CT) met and bonded over their love of beach life. Realizing that NYC’s wave riders (who surf spots from New York surf capital Montauk to Lido Beach and Fire Island, as well as the Rockaways) needed a hub where they could buy gear and chill out, the trio saw an opportunity. It also saw a space in the market for cleaner, more '50s and '60s-inspired surf wear that was suited to urban lifestyles. Saturdays Surf NYC opened Saturdays in August, 2009. It quickly became a hang out for both fashion-centric indie kids and determined surfers—determined surfers known to (admirably) schlep a board all the way to Rockaway Beach to catch a wave. That’s a long haul on the subway.
Initially, the SoHo retail shop/coffee bar/back patio hang-out (31 Crosby St) sold surfboards, wet suits, clothing and various lifestyle accessories. Fast forward to 2013 and the shop has expanded with a second location in NYC (17 Perry St), as well as a Tokyo flagship storefront and more cool stuff: skateboards in collaboration with Shut, an original line of ready-to-wear menswear, a rainbow of classic canvas Vans. Last year, Saturdays NYC was tapped for 2012's very limited GQ for Gap Collection. In summer 2012, Saturdays dipped a toe into the throwback world of print with the debut issue of its own magazine.
For Spring 2013, Saturdays’ menswear collection is all about casual California style and functionality, with nicely cut proportions to keep the beach bum look at bay. Rain jackets in bright green or blue colorways with fully taped seams; surfer staples like hoodies and board shorts in muted tones and prints; classic plaid button-ups and slim-fit pants in neutral hues. These pieces are essentially goof-proof when it comes to mixing and matching—perfect for the urbanite leading a throw-and-go lifestyle.
As for dialing in the details, Saturdays carries high-end grooming supplies like pomade and shave balm by Baxter of California. And naturally there are actual surfboards: Haydenshapes, Mccallum and Ghato Heroi.
So today, with a caffeine fix clutched in hand, Big Apple surfriders can peruse the surf art, surf books, surf wax of a real surf shop even if they can't hear the waves and smell the sea breeze. Saturdays offers everything except the lowdown on the best East Coast surfing spots. In surfing, there are some essentials that just can't be bought and sold, they must be earned.