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My stalled career as a trip-hop DJ on the Mo' Wax label ended any chance of catching me in A Bathing Ape many years ago, but that doesn't mean I don't find the often secretive Japanese label's moves fascinating. This week's release of the SS2013 collection yielded many "huhs", "whoahs" and "hmmms" in the office. But the oxford shirt with the BAPE-style camo cuffs and collar, a collaboration with the venerable and highly desired Gitman Brothers, is the runaway hit. Maybe not quite an icon, but definitely one of the first talkers of 2013.