A design student in New Brunswick, NJ has just launched an ambitious Kickstarter campaign with the goal of creating a new shade of black. If the project reaches its funding goal, the new shade will actually be the first crowd-sourced color. The designer, Nick Black, has a practical future in mind for the project: he'll develop the shade with Pantone, so the color will have its own hex code, RGB, and CMYK values to make sure it can actually be used for design projects. The campaign is running until March 31, and rewards for backers include iPhone wallpapers, swatches, a gallon of the new black paint, and some custom posters.