Unusual venues, specially commissioned music, bizarre themes: designer houses have pulled out every trick in the book to enliven a format that fundamentally is just about models strutting a catwalk in clothes.

Leave it to French fashion house and record label Maison Kitsuné to shake things up with Show Business, the house's Fall-Winter 2013 presentation. The video by Pitti W, directed by Loïc Prigent, presents the new Kitsuné wares in a rock concert/fashion show/TV show format starring Kitsuné label associated acts Verbal and Yoon, Say Lou Lou, Yelle, Eli & Fur and Citizens. Bonus: You can buy tunes from the bands online right now, as opposed to the threads, which hit later this year. We tend to think the gig format makes for an approachable intro to the French fashion line and an interesting additional chapter to the story of rock and fashion's on-again off-again love affair.