To promote the brand's 23-year-old Reuse-a-Shoe recycling program, Nike teamed with ManvsMachine to create an impressive motion graphics spot that shows the lifespan of a pair of Nike sneakers through up to their eventual recycling. Playing on the "sole" and "soul" pun, the clip features a kind of whimsical recycling machine that uses baseball bats, tennis rackets, and basketballs to turn used Nike sneakers into Nike Grind, a field building material. [via It's Nice That]