The Vårdapoteket chain of pharmacies are found in about 24 different hospitals throughout Sweden. In an effort to make their locations feel less cold and clinical than the hospitals that house them, Vårdapoteket enlisted the help of the Stockholm Design Lab to create a warm new identity for all their locations.

The result is a colorful theme with a bright diagram of the human body's internal organs at the center of the design.

The branding is tailor-made to a very specific, and potentially sensitive, setting. The imagery and color palette are positive, but not obnoxiously joyful, and the medical-diagram-meets-illustration aesthetic functions at various scales; it looks great at eight inches on printed literature and at eight feet on the pharmacies' walls.