Help Remedies, the design-centric indie pharmaceutical company known for its line of help I have a (fill in the blank) products, is branching out. For its latest product launch, the drug company turned to the prophylactic category for a little inspiration. The help I’m horny kit, which includes two lubricated thin natural latex condoms, was launched out of a desire to help people have the best sex possible. But don’t get too excited just yet, the kit is currently only available at select W Hotels. “We’re not interested in making condoms for pedestrian, uninspired sex,” says help’s co-founder and creative director, Nathan Frank. “We’re only interested in being a part of the best sex possible, which is why we’re working exclusively with luxury hotels at this time.” For those of you who don’t have plans to check into a W Hotel any time in the near future, you can apply to purchase the product for home use via helpimhorny.com. But be prepared to answer a few personal—and performance-related—questions first (check out Help's graphic illustration for a little inspiration). If your application passes their rigorous approval process, you’ll be granted access to a link where you can purchase the product online.

And, as with all of Help’s products, instructions come included. According to its earth-friendly paper pulp label, “You are probably busy licking or rubbing someone. We don’t mean to interrupt. These condoms are made of thin natural latex so as to be as inconspicuous as possible.” How’s that for clever marketing?