Pitchfork   The Dissolve   Festivals: Chicago | Paris
:

When Evangelia Koutsovoulou moved from rural Greece to Milan, Italy her cooking suffered. She realized city cooks didn't have access to the same herbs founds in the mediterranean country side, so she launched a Kickstarter campaign to start distributing fresher Sage, Bay Leaves, Oregano, and Thyme.

But because she's not the biggest fan of cameras, and Kickstarter campaigns require a video element, she commissioned friends to tell the story of her two-year search for the best herbs in a simple but impressive animated short. Koutsovoulou also designed a strong branding identity for the herbs: each package is shipped in a small foldable bag with a cleanly designed name and information card affixed to the front. A tiny yellow sun at the bottom of the card contrasts the blue sans serif type, and along with the market-style bag, connotes freshness. 

Pledge some money and become an official "Oregano Tester"