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After studying together at the Royal College of Art in London, designers Yael Mer and Shay Alkalay formed the collaborative design studio Raw Edges. Sometime after the formation they also had a young daughter together, and the child ended up being the biggest inspiration for their SmartLight bedside lamp series. Designed as an unobtrusive reading light for those nights when one parent has to wake up to care for an infant, the lamps manipulate and direct the light from the built-in LED of most smartphones, while doubling as a charging station. [via Designmilk]







The second annual Design Week Portland, set for October 7-12, does an admirable job of corraling and celebrating the City of Roses's diverse creative community without shoehorning presenters and speakers into preconceived formats. Organizers Eric Hillerns and Tsilli Pines gave wide berth to those heading up individual events, resulting in a mix of presentations, open houses and speakers that give voice to what makes the region so compelling. A letter press fair, Portland design auction, and the opening of the Portland Design Museum all run concurrently with an array of events, including "Blurred Lines," a exhibit of interaction design sponsored by the AIGA, and a speech by Etsy creative director Randy Hunt on design and entrepreneurship.

After talking with some of the organizers, here’s a list of a few of the events we’re excited about. The full list can be found at designweekportland.com.

 

Home Brewed by Design (October 10 at 6pm, One Grand Gallery)

"Most designers covet these types of projects," said co-organizer Jason Sturgill of his Home Brewed by Design showcase, which pairs 20 artists and 20 brewers to create custom labels for beers that, in some cases, didn't even have a name when they were first conceived. "We wanted to bring together two independent communites, design and brewing, and help connect other communities with Design Week." By the times the event occurs, each team's graphic treatment will grace 200 bottles of home brew, meaning there will be plenty of libations on hand to make connections. 

 

 

Brandcraft: Building a 21st Century Brand (October 10 at 4pm, Owen & Jones Partners) 

The challenges of branding mirror those of web design, as multiple format and continuity become keys to effective communication. Brandcraft, organized by Mark Rawlins and Rusty Grim of Owen Jones & Partners, convenes a panel of creatives to cover how traditional ideas of branding bleed over into everything a company does. "The world has set things up in silos," says Rawlins, "and we should torpedo those silos. Branding is everything you do." Participants include Nike's Global Brand Design Director Jeff Weithman, who talks about how to get smaller and relate to smaller tribes of consumers, and AJ Joseph, Executive Creative Director of Adobe Software, who talks about the emotional versus empirical measurements of how agencies perform.    

 

Domestic, a Showcase of American Design (October 9–13, The Janey) 

Curated by interior designer Jasmine Vaughan of design journal Made & State, Domestic pushes American products as a matter of taste, not loyalty, and wants to take a move beyond the "bearded and salvaged wood" to push a more modern aesthetic. Seven designers and stores, such as Beam & Anchor and Fig Studios, will each be given two rooms at the Janey, a boutique apartment complex in the Pearl, and free rein to decorate with American-made goods and clothing. The rooftop will feature craft cocktails and custom furniture by FIELDWORK, and a Saturday afternoon trunk show is being oragnized by Amanda Needham, Portlandia's Emmy-winning costume designer. 

Portland Design Week takes places at venues across the city October 10–12; find more info and register for events at designweekportland.com.