Pitchfork   The Dissolve   Festivals: Chicago | Paris
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Call it a great PR move, call it a step in an interesting direction, call it whatever you will, it's happening. A month ago, Levi's announced a new collection of denim incorporating post-consumer waste. The Levi's Waste<Less line is made up of 20% recycled product, namely plastic bottles, food trays, etc. Your pair of jeans from the collection will contain about 8 12-20oz. bottles. Thus, the Spring 2013 Levi’s Waste<Less collection will utilize over 3.5 million recycled bottles. Sounds like good karma.

To make the jeans, recycled PET plastic is sorted by color, crushed into flakes, then made into a polyester fiber, blended with cotton fiber, and woven into traditional cotton yarn by Cone Denim. The colored recycled material adds a unique undertone to the final product—which we'll be interested to see, touch, and try on in person.  

Skinny jeans, straight fit 504s, trucker jackers, and women's boyfriend skinny jeans will all be available in the Waste<Less line beginning in January 2013.

levis.com