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Coffee changes lives. Today, many of us can't imagine life without it. But cafés where they put the swirl in your latte? Not always worth the effort. For those who prefer a more straightforward cup of artisanal coffee, brewed at home from beans delivered straight to your door, there’s Regular Coffee. Seriously, that’s the name of Grand Rapids, Michigan-based Rowster Coffee’s new subscription service. Regular Coffee offers a convenient way to purchase and experience your daily black magic.  

How it works: Subscribe online via RegularCoffee.com. Each month a perfectly portioned 30-day supply of specialty brew for one arrives. Order as much as you want. Change up your subscription or cancel at any time. Easy.

Where it’s from: Regular Coffee is grown on small farms in Huehuetenango, Guatemala and then roasted after hours at Rowster’s micro-roaster café. Packaged in a special tube to keep it fresh, it is then shipped from Grand Rapids to your doorstep. A pretty valiant crack at farm-to-mug if you ask us.

What you pay: 20 bucks per tube.

How it tastes: According to the folks at Rowster, Regular Coffee has "a lightly-roasted yet full-bodied taste with a caramel sweetness and dried fruity aroma."

Why you’ll feel good: You’re supporting small farms and small business while enjoying a damn good cup of coffee. Special Agent Cooper would totally have this delivered to his hotel room in Twin Peaks.

Bonus: Clean, minimal packaging. Futura Bold type on a cardboard tube just feels honest, modern, and kinda Wes Anderson-ish.