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A year after an Autumn/Winter lookbook that took the Hill-Side across the globe, the Brooklyn-based menswear label return home this season with a new lookbook titled Twelve Brooklyn Apartments. Shot by Backyard Bill with styling help from James Wilson of Secret Forts, the A/W ’13 campaign presents the Hill-Side’s wares in a natural light, as just another interior detail among some of Brooklyn’s most comfortable living spaces.

Excellently composed shots show scarves, ties, and pocket squares strewn about living spaces and dusty work corners; some clean and arranged, others messy and cluttered. But like Hill-Side fabrics, the focal point is in the details, and the lookbook provides the perfect glimpse into what inspires the brand’s aesthetic.

Check out our favorites snaps below, shop the full collection at Hickoree’s and view the full lookbook online.

The Hill-Side and Gitman Bros. Vintage continue a healthy collab with these summer shirts, a special collection for the Hill-Side made by Gitman. The Hill-Side collection uses seven floral-printed fabrics (four from Japan, three from the States) in short-sleeve button-down summer shirts.  

The video is something special, too. It features menswear blogger James WIlson of Secret Forts trying on (or peeling off) all seven shirts in photos taken with disposable cameras.

The Hill-Side x Gitman Bros. Vintage summer shirts are available at hickorees.com and online menswear retailers such as shoppenelopes.com and unionmadegoods.com or needsupply.com

The Hill-Side + Gitman Vintage Summer Shirts from The Hill-Side on Vimeo.


The Hill-Side hops on the animated GIF bandwagon with wonderful results in its animated Spring/Summer 2013 lookbook. Here's just one of our faves. You'll find even more at the Hill-Side's Tumblr.

As the Hill-Side tells it, the "asagi-iro" fabric it offers its selvedge chambray scarf, neckties, and pocket squares in this season is a traditional Japanese turquoise with an interesting history. In the mid-1800s, a group of samurai known as the Shinsengumi ("newly special force") wore "asagi-iro"-colored "haori" jackets to stand out from warriors in traditional black, grey, and brown samurai uniforms. At its peak, the police force for the shogunate had 300 members. We're not sure how the turquoise helped in battle but we'd guess it made for a good conversation starter at the izakaya after-hours.

The Hill-Side asagi-iro selvedge chambray small scarf is available for $81.