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Television writers and designers think there's still more gold to be mined from dating in New York. Timothy Goodman and Jessica Walsh (design superstar at Sagmeister and Walsh) recently announced a new project called "Forty Days of Dating." In a number of kooky teaser videos, the pair make us curious about a new experiment in dating, intended to break a cycle of despair in their Big Apple social lives. Goodman usually plays the field and Walsh is a hopeless romantic. Together, they decided to try going out for 40 days to see if they could break their old habits. The couple breaks down the rules (three days a week, couples counseling, a weekend trip, a daily questionnaire, etc.) in a Bob Dylan-style sign video. But one wonders if risking their friendship is worth it or where they end up after the intense and intensively documentive experience.

Here's the set-up via the 40 Days Vimeo: It’s been said that it takes 40 days to change a bad habit. In an attempt to explore and hopefully overcome their fears and inadequacies, Tim and Jessica will go through the motions of a relationship for the next 40 days: the commitment, time, companionship, joys, and frustrations. Can they help each other, or will they fall into their same habits? Will they damage their friendship? What if they fall in love?

The videos features the two in chairs, being crawled on by rats, having their chairs sawed from under them, covered in white stuff and pink feathers, and Walsh tossed like a doll by a sumo wrestler, while the behind-the-scenes clip has lots of giggling. 

Follow the story day-by-day, launching July 10 at fortydaysofdating.com

The Dating Rules from 40 Days of Dating on Vimeo.

Behind The Scenes from 40 Days of Dating on Vimeo.

40 Days of Dating – Rats from 40 Days of Dating on Vimeo.

40 Days of Dating – Feathers from 40 Days of Dating on Vimeo.

40 Days of Dating – Sumo from 40 Days of Dating on Vimeo.