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We’ll be keeping an eye on this new site from designer and developer Matt Johnston. He has started a project exploring the aspects of watch design with a smart and simple website he’s calling Wrist. Taking a page from Windows of New York, Johnston's goal is to illustrate and animate one watch every other week, all the while playing with typography, color, and animation.

Already on the site are watches from Timex and From Us With Love, but we can think of dozens of different watches that we’d like to see Johnston mock up. Side note: The animation didn't work on our Safari browser, but did work on Chrome.

Visit Wrist to get your bi-weekly dose of beautifully animated watches.