Pitchfork   The Dissolve   Festivals: Chicago | Paris
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A decade ago, Matthew Hoffman's "You Are Beautiful" campaign began as a sticker project in an edition of just 100. Milions of stickers later, he began producing installations and public murals around the same theme. This year, with help from Johalla Projects, he'll bring the words in 8-foot-tall wooden format to the fifth annual 35 Denton Music Festival in Denton, TX March 7–10, 2013. The 100-ft.-long word sculpture will be mounted on top of the Dan’s Silverleaf venue, in downtown Denton.