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One might assume the struggling former coal mining town of Rugeley, Staffordshire might adore its new role as home to an Amazon fulfillment center. Roughly the size of nine soccer fields, the new facility has brought a lot of jobs to the area. But photographer Ben Roberts and journalist Sarah O'Connor, on assignment for the Financial Times, seem to find mixed reactions from the locals in the incredible photo series "Amazon Unpacked." Although Prime Minister David Cameron has rolled out the welcome mat, the online retailer has gotten a skeptical welcome in the UK from those concerned about the vanishing high-street shops. Still the Internet giant has invested billions in a UK expansion and promised thousands of jobs.

Visit Ben Roberts online, where his photos and O'Connor's captions tell a nuanced story of Amazon in Rugeley.