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Almost a century ago, Wrigley relied on poetry and slightly creepy cartoons called Spearmen to sell gum. The Spearmen, which were an anthropomorphized version of their green arrow logo, were billed as helpful assistants in order to alleviate the social stigma around "rude" gum chewing at the time and promote chewing gum's calming effects.

Check out more magazine ads in the archive Print unearthed.

The Dieline, a site that covers advances in package design, has just announced the winners of its annual design awards. The selections lean heavily toward sustainable design, with most winners and honorable mentions managing to reduce transportation energy or packaging waste. Here are five designs we'd like to see on shelves, in cabinets, and on the table.  

Sustainable Expanding Bowl
By using the power of hot water and steam, Tomorrow Machine and Innventia created a bowl that reduces landfill waste by using only biodegradable materials, and cuts down on the shipping's carbon footprint by packing to a condensed bowl. 


Versa Flow
One of the simplest packaging revisions in this year's honors still deserves high marks. Owens-Illinois added a simple spout to the glass jar and revolutionized salsa, pasta sauce, and anything else that we pour from jars. 

Natural Delivery 
At some restaurants, the waste from a take-out order can be staggering. Natural Delivery is a to-go package for restaurants that eliminates the need for a plastic bag and additional plates while providing a clean placemat for multitasking lunches at a desk, or meals taken in the great outdoors. The paper structure is stackable and has a built-in paper handle for easy transport. 

Not unlike the Versa Jar, the BANDiful one-handed bandage package is one of the most obvious packaging revisions. The simple card format is much easier to use with one uninjured hand than a box with individually wrapped bandages. 

The Little Printer
The Little Printer, a tiny thermal printer that prints reports from news sources and social networks on receipt paper, is a playful item. To package the small device for secure international shipping, the designers at Burgopak added a simple greeting and repurposed the printer's bright red stand as two welcoming arms. 

See more at The Dieline.