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Almost a century ago, Wrigley relied on poetry and slightly creepy cartoons called Spearmen to sell gum. The Spearmen, which were an anthropomorphized version of their green arrow logo, were billed as helpful assistants in order to alleviate the social stigma around "rude" gum chewing at the time and promote chewing gum's calming effects.

Check out more magazine ads in the archive Print unearthed.