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The La Sardina 35mm camera from Lomography borrows its name, and thin rectangular body, from the familiar sardine can. Although the body remains the same, the company usually keeps about 24 different varieties of the camera in stock, with a remarkably active rotation of new designs. Yesterday, Lomography announced a 25th version of the camera dubbed the "Wally Watcher," which features classic illustrations from the Where's Waldo books. If the "Wally Watcher" name throws North American readers for a loop, Where's Wally is the original English title of the series.

The Wally Watcher is available now for $79.



Fans of early photography and shutterbug steampunks will want to investigate the latest from Lomography + Russian camera brand Zenit, the Petzval lens.

The Petzval lens shot many, if not most, of the great photos of the 19th Century. Invented by Joseph Petzval in Vienna in 1840, the lens design was known for its swirly bokeh effect and ability to focus crisply on objects in the focus area while producing a dreamy blur on elements out of focus.

Zenit and Lomography reverse engineered the original 1840 Petzval lens with adjustments to make it work on modern (D)SLR cameras—so it is compatible with digital and analog cameras. The new Russian-made lens features the Petzval lens's famed swirly bokeh effect, sharpness, large f2.2 aperture, narrow depth of field, field curvature, and high contrast in multicoated glass. Worth noting: it is evidence of Lomo warming to the digital photo shooting consumer.

Check out the images below, all shot on the Petzval.

The Petzval lens is available for pre-order exclusively on Kickstarter.com.


The latest camera from the shoot-now-look-later photographers at Lomography is meant to be a learning experience. The Konstruktor, the first build-it-yourself 35mm SLR, requires users to spend about 20 minutes assembling the lens, body, and other mechanicals, before snapping any photos. Once everything's assembled, the no-frills features make it an ideal first camera for learning how to focus and shoot manually.

Read more on Lomography's instructional page for shooting with the Konstruktor, and pick one up from their store for only $35

Scanned with the Lomography Smartphone Film Scanner

Whether you're a shutterbug still shooting 35mm because you adore the format and your trusty old SLR, or have archived rolls of 35mm film you'd like to get into the digital and online-shareable realm, the Lomography Smartphone Film Scanner may come in handy. It's a quick and easy way to get those images from film onto your social sharing platform. We think it also might come in handy for spies, especially time-travelling spies. Lomo is promising a LomoScanner App to help us edit those images. The Film Scanner is compatible with both iPhones and Android smartphones. And naturally, it comes from Lomo, the company that makes those adorable film cameras. Bonus: those film perforations are scanned, too.

The Lomography Smartphone Film Scanner is $59 online and also available in Lomography stores worldwide.