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The La Sardina 35mm camera from Lomography borrows its name, and thin rectangular body, from the familiar sardine can. Although the body remains the same, the company usually keeps about 24 different varieties of the camera in stock, with a remarkably active rotation of new designs. Yesterday, Lomography announced a 25th version of the camera dubbed the "Wally Watcher," which features classic illustrations from the Where's Waldo books. If the "Wally Watcher" name throws North American readers for a loop, Where's Wally is the original English title of the series.

The Wally Watcher is available now for $79.