One would hope cyclists wouldn't eschew helmet-wearing simply because of the hassle of toting one around once the bike is parked. But the foldable helmet from Carrera is designed with that very concern in mind, giving us one less excuse for going helmetless. Boasting a collapsable frame with an elastic fitting system, the helmet is meant to be closed like an accordion and stored in a bag when not in use. Carrera recently introduced a premium version that comes paired with matching sunglasses and features leather accents and a matte finish.

Throw one in your bag after your first ride on a men's or women's Martone bicycles, now in the Nothing Major shop. 

Bicycles are, for some, just as much a fashion accessory as a practicality these days. That's no slight—bikes, if they're to step in for our gas-guzzlers in more and more situations, will have to draw on all the stylish charm and heritage they can muster.

Brazilian-born Lorenzo Martone's new cycling brand makes no bones about its fashion-forwardness—Martone made his career publicizing luxury brands for others, in fact. Every Martone bike has a signature red chain as well as a uniquely designed handlebar basket. Looks and practicality need not be strangers on two wheels, evidently.

The bikes themselves are produced in Taiwan and feature steel alloy and aluminum frames, city-worthy puncture resistant tires, and the MCC Duomatic two-speed gear system developed by SRAM. The smooth shifting and basket feature suggest these chic city bikes are meant for grown-ups about town rather than custom-ride-crazed street rats.

There are two models, a 50cm women's bike, and 52cm and 56cm men's bike available in five colors (Mercer, Gramercy, Grand, Regard, and Real)—all go for $899 at martonecycling.com.

And this just in, the Martone Red Gramercy and the Martone Silver Regard are now available in the Nothing Major shop.