Bicycles are, for some, just as much a fashion accessory as a practicality these days. That's no slight—bikes, if they're to step in for our gas-guzzlers in more and more situations, will have to draw on all the stylish charm and heritage they can muster.

Brazilian-born Lorenzo Martone's new cycling brand makes no bones about its fashion-forwardness—Martone made his career publicizing luxury brands for others, in fact. Every Martone bike has a signature red chain as well as a uniquely designed handlebar basket. Looks and practicality need not be strangers on two wheels, evidently.

The bikes themselves are produced in Taiwan and feature steel alloy and aluminum frames, city-worthy puncture resistant tires, and the MCC Duomatic two-speed gear system developed by SRAM. The smooth shifting and basket feature suggest these chic city bikes are meant for grown-ups about town rather than custom-ride-crazed street rats.

There are two models, a 50cm women's bike, and 52cm and 56cm men's bike available in five colors (Mercer, Gramercy, Grand, Regard, and Real)—all go for $899 at martonecycling.com.

And this just in, the Martone Red Gramercy and the Martone Silver Regard are now available in the Nothing Major shop.