Dreamy Frank Ocean recently wore a custom lemon yellow suit to the Grammys—a brilliant detour from the sea of sequins and bow ties that slip us into a coma. Designed by LA’s Band of Outsiders, his outfit nailed the fashion label’s trademark style, impeccably tailored vintage-inspired pieces, often well-suited to skinny, youthful gents. So, we’re not surprised that Ocean is the new face of the label’s SS13 campaign—following in the well-heeled footsteps of celebs like Michelle Williams, Josh Brolin, and Kirsten Dunst.

Sun-faded Polaroids of a dapper Ocean in the brand’s latest pieces were shot at the LA Times Building by Band’s creative director, Scott Sternberg. They started appearing on the label’s Instagram and Tumblr Wednesday and quickly racked up hundreds of hearts and likes. And, lucky us, more will be posted through Sunday. Reflective Frank. Reclining Frank. Middle Finger Frank. Smiling Frank.

See more at bandofoutsiders.com