Anders Arhoj had what he calls a "super low shoestring budget" to create the branding universe for the Umami Mart. The website-turned-store, an importer of Japanese barware and kitchen specialities, opened up in a former "dead" space in Oakland, CA that the city offered to entrepreneurs with six months of free rent. The shop cites the Japanese Shinto religion and Scandinavian design as two points of inspiration, and functions as a sort of community center by hosting cooking lectures and workshops.

Read more about the shop's new crest and see a few more photos from Arhoj.