Increasingly, shops and municipalities are pursuing bans of plastic shopping bags altogether. Ad agency Mother London takes a different though still aggressive design approach in an effort to end the culture of the disposable bag. The second edition of the Uncarriable Carrier Bags shames plastic bag users by displaying outlines of questionable items such as knives, guns, heroin needles and massive sex toys that could be contained within.

Back in 2008, Mother London's first run of Uncarriable Carrier Bags took a less subtle approach with full branding identities for embarrassing fictional locations like a Phil Collins fanclub, a fast food place specializing in dolphin meat, and a sticky looking sperm bank.