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The Gerald Project

In short, Gerald is a paper dog, originally concepted in 2008 for the rebranding of UK design studio Lazerian. After much trial and error, Lazerian's Liam Hopkins and 3D designer Richard Sweeney came up with a pattern that could be easily reproduced, handcut, folded, and glued into a free standing dog. Anyone can make Gerald with the blueprint, sharp knife, glue, and "a healthy degree of patience." Eventually, a small dog version was developed with just nine panels, while the studio created an 88-component larger version for itself. Gerald is based on the look of an Italian gun dog, which is perhaps why he looks so eager, loyal, and a bit hungry.

After a quick sell out of the flatpack at design events, the designers played with customizing their own Geralds, then launched the Gerald Project in 2011, shipping out flat dogs to their fave artists, designers, and creative folk. 

The Geralds have started to come back in and Lazerian is posting some of these beautiful pooches for us to enjoy.