Pitchfork   The Dissolve   Festivals: Chicago | Paris
Photo by: Parker Fitzgerald

Folks who play with flowers for a living haven't always been on the radar of forward-thinking visual culture vultures—cue nightmares of the most expected arrangement in the whole world ever: stark red roses surrounded by the sweet white buds of baby’s breath. But when a group of young, cool, Brooklyn-based florists cropped up, it marked a sea change in the world of floral arrangement. Now, it’s becoming the norm to expect artful, inventive, overflowing arrangements and bouquets, often for magazine photo spreads, and sometimes for picture-perfect weddings. Our favorite of the bunch is Amy Merrick, who spends her time arranging overwhelmingly beautiful bouquets for both high-end events and favorite publications like Kinfolk (she was the mastermind behind the flowers-as-ice-cream shoot from the magazine’s latest issue.) She documents everything on her beautiful blog, which helps us feel a little more connected to visions of natural beauty, even while in front of a computer screen. And when she's not styling for editorial shoots, Merrick is imparting her skills to aspiring arrangers, teaching flower classes in Brooklyn and on a Washington state flower farm. Keep an eye on her blog and Twitter feed for updates.

Marvel at Merrick's portfolio online.

Ice cream flower photos by Parker Fitzgerald