Beck's art label bottles have featured images from artists like M.I.A., Yoko Ono, Damien Hirst, and even Andy Warhol, but the beer giant's newest art label does something—it's a different medium altogether. Beck's enlisted the Auckland-based designers at Gyro Constructivists, borrowing the form of Thomas Edison's wax cylinders, to build a custom lathe cutter to record music onto a bottle. The result sounds better than the cylinders from Edison's day, but requires a rather uncommon player to play back. The playable bottle is an almost all-New Zealand production, featuring a noisy tune from Auckland's Ghost Wave.