Pitchfork   The Dissolve   Festivals: Chicago | Paris

Advertising can be clever and get its message across when done well—even when advertising major label metal. In the case of the posters for Black Sabbath's 13Janus Hansen and Andreas Rasmussen from McCann Copenhagen did well by Universal Music Denmark. The creatives dug their way deep through the many layers of new release and live show posters that cover the city's urban spaces, and placed the new and classic-but-tough design for 13 underneath. It appears as if the Black Sabbath poster has been there for years—or at least months. It's a brilliant way to remind passersby of the band's influence and legacy, considering it is its first new album in three decades. Rather than trade on new trends, it builds off a legendary past.