Pitchfork   The Dissolve   Festivals: Chicago | Paris

The Japan Philharmonic's music is therapeutic. To drive that point home, they've adopted a new pharmaceutical branding to distribute promotional mini-SD cards containing playable digital files of their recordings. The branding, designed by I/S BBDO Tokyo, has the punny title of "Japan Pill-Harmonic" and prescribes specific recordings for ailments from trouble sleeping to tasks like making a decision.

Check out a trailer for the Pill-Harmonic below, featuring some musical pharmacists performing in lab coats.