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Photo by: Marshall Astor

Prada Marfa, the undisputed most interesting Prada store in the world, has a uncertain future thanks to anti-advertising legislature passed four decades ago by Lyndon B. Johnson and Lady Bird Johnson. The law, the 1965 Highway Beautification Act, prohibits advertising on certain stretches of Texas highways, including U.S. 90, the highway Prada Marfa has been installed beside for about eight years by artists Michael Elmgreen and Ingar Dragset.

Local authorities have ruled that the installation is actually a Prada ad, and not a piece of art using the Prada logo. The New York Times points out that the store has Prada's blessing, and its inventory of modified Prada bags and shoes were chosen and donated by the company. The installation however, doesn't receive any financial support from the fashion brand, and was instead funded by two nonprofits, the Art Production Fund in New York and the local Ballroom Marfa.

Apparently, Prada Marfa's legal problems started earlier this summer when Playboy Magazine paid for an advertisement featuring a neon version of their bunny logo a few miles away, clearing violating the same Highway Beautification Act.