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After sustaining extensive private and public property damage following Hurricane Sandy last fall, the preliminary restoration of NYC's beaches was completed just in time for a Memorial Day opening. Part of that restoration was the installation of a new highly visible, bright yellow and blue branding identity from Pentagram. The rebranding is a complete overhaul, and gives a cohesive visual theme from the street signs to the bathrooms. 

Read more about the branding and restoration on Pentagram's site, and be sure to check the Parks Department Beaches site before making a trip to avoid any temporary construction closures. 

Brooklyn designer Kyle LaMar created the brand identity for Rebels in Paradise, which happens to be the name of a book on the LA art scene of the '60s as well as a show at NY gallery NYEHAUS. LaMar's brand concept for the gallery show puts it on the same plane as that of a clothing line, coffee house or whathaveyou—a clever way to get our attention, we tend to think.

See more of LaMar's work online.

Alex Beltechi's visual identity project for the artist Peter Andras is actually a passing of the torch between the two. Andras, a Romanian artist, was Alex Beltechi's mentor in the early stages of his career.

Beltechi's process for the identity began with the creation of a color palette inspired by a sunset. Noticing that one can only observe the colors in motion, he rendered a graphic using 3D software to animate the palette, which allowed it to mutate, expand, and create a series of original images. He captured some of the resulting images for a line of stationary and show posters. In addition to the heat-map-like image and color palette, Beltechi chose the classic sans-serif typeface Akzidenz-Grotesk, which, despite giving the identity a modern look, was originally designed in 1898.