Alex Beltechi's visual identity project for the artist Peter Andras is actually a passing of the torch between the two. Andras, a Romanian artist, was Alex Beltechi's mentor in the early stages of his career.

Beltechi's process for the identity began with the creation of a color palette inspired by a sunset. Noticing that one can only observe the colors in motion, he rendered a graphic using 3D software to animate the palette, which allowed it to mutate, expand, and create a series of original images. He captured some of the resulting images for a line of stationary and show posters. In addition to the heat-map-like image and color palette, Beltechi chose the classic sans-serif typeface Akzidenz-Grotesk, which, despite giving the identity a modern look, was originally designed in 1898.