After sustaining extensive private and public property damage following Hurricane Sandy last fall, the preliminary restoration of NYC's beaches was completed just in time for a Memorial Day opening. Part of that restoration was the installation of a new highly visible, bright yellow and blue branding identity from Pentagram. The rebranding is a complete overhaul, and gives a cohesive visual theme from the street signs to the bathrooms. 

Read more about the branding and restoration on Pentagram's site, and be sure to check the Parks Department Beaches site before making a trip to avoid any temporary construction closures.