Pitchfork   The Dissolve   Festivals: Chicago | Paris

The pig roast (with 14 pigs on spits) is pretty much the equivalent of the DIY punk show for many grown-ups these days. The music might not be as loud, but the mission of the flyer is the same. Convince a bunch of people to travel to a far-off place with a great poster that promises a unique experience. Organizers of Pig Mountain, a culinary festival billed as a Pig Roast & Veggie Fest, worked with the designers at Mother for a series of print posters loosely inspired by a photocopied punk flyer aesthetic. A zine highlights photos of previous roasts and features useful info, maps, and addresses, while the highlighter-colored tickets and three flyers complete the campaign. [via It's Nice That]

Pig Mountain takes place next week in Upstate New York.